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OK it’s an old joke. Originally a jab at engineers, I first heard it with a Microsoft programmer as the lucky geek that found a talking frog. The point is still valid. Sometimes we do things or hang onto things not because they’re useful but simply because we find them ‘cool’.  We may miss a better opportunity simply marveling at a thing we have found that will ultimately be of no use at all.

In fact when technology is involved this is more true than ever. Many people use cellphones as effective business tools. I think many others have them because they are simply cool and then often spend time, effort,and money, for a technology service they’d be better off without.


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