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Something that has been repeated several times is the idea that companies getting into ‘Web 2.0’ or Social Media will be giving up a bit of control, especially of process and brand image.  You have to put yourself out there.  There was an interesting example given of an online contest by GM to get people to create their own ads for the Chevy Tahoe.  Do a search on youtube for ‘Chevy Tahoe ad’. Not exactly the intended result but may in fact have a positve outcome for GM.

After watching a court room drama last night it occurred to me that, especially for corporations, getting into social media is like putting yourself on the witness stand. You’re gonna get grilled by the prosecution. Make sure you have your case well prepared and are ready for it.


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